What is a Brand? What does the definition of brand means?
By the courtesy of merriam-webster, it was defined as " a class of goods identified by name as the product of a single firm or manufacturer". Yes means that but at the same time not all, the definition is a little bit lacking especially in the perspective of business and graphic designers. Brand is how their customers recognize their company and it's services. Brand is what makes the companies differentiate each other but most of all brand is the one that makes a business stand out from its competitors especially if they have a well thought and well designed brand name, ect. Having a strong brand will help the company to attract their customers to their services and will help customers remember their services and helps them feel that your services suited their needs than the other services offered by your competitors.
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